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Kwanan nan, a taron ci gaban hulda da jama'a na kasar Sin na shekarar 2025 da aka gudanar a birnin Beijing, an zabi shari'ar jin dadin jama'a ta kamfanin Dongfeng Liuzhou Motor Ltd (DFLZM) mai taken "Rakiyar Jarrabawar Shiga Kwalejin da IP mai Kulawa: Making Love Audible" cikin nasara a matsayin "Shari'ar Hulɗa da Jama'a Mai Kyau ta Shekarar 2025." Wannan karramawa ta nuna nauyin da ke kan kamfanin kera motoci na kasa, godiya ga sabuwar tsarin kula da lafiyar jama'a da kuma muhimmancin zamantakewa.
A tsakiyar lokacin jarrabawar shiga jami'a, DFLZM, tare da haɗin gwiwar Brand Alliance da kuma shirin Jin Daɗin Jama'a na Carpool, sun mayar da hankali kan ɗumi. A lokacin jarrabawar 2025, DFLZM ta tattara shahararrun samfuranta, ciki har da motar V9 ta Forthing luxury intelligent electric flag da kuma motar sedan ta ƙasa mai tasowa, don ƙirƙirar ƙungiyar rakiya ta ƙwararru. Wannan shirin ya bai wa ɗalibai tafiya mai kwantar da hankali daga gidajensu zuwa wuraren jarrabawar.
Bayan ayyukan hawa jarabawa na gargajiya waɗanda ke ba da sufuri kawai, DFLZM da Carpool sun kafa wani tsari mai cike da ayyuka wanda ya ƙunshi "tallafin ababen hawa + horon aminci + taimakon gaggawa." Ta hanyar amfani da shekaru 14 na ƙwarewarta da tsarin tuƙi da aka kafa, Carpool ta dace da buƙatun tafiye-tafiye na ɗalibai, tana tabbatar da cewa an yi amfani da kowace mota yadda ya kamata. Duk direbobin jiragen ruwa sun yi horo mai ƙarfi na tsaro kuma sun saba da hanyoyin da ke kewaye da cibiyoyin jarrabawa. A lokaci guda, ƙungiyoyin tallafin gaggawa suna cikin shirin magance duk wani yanayi da ba a zata ba. "Wannan kamfen ɗin jin daɗin jama'a, wanda ya mamaye birane 30 a duk faɗin ƙasar kuma ya ƙunshi motocin sa kai sama da 5,000, a ƙarshe ya amfanar da dubban masu jarrabawar, suna kare tafiyarsu zuwa ga burinsu. Ra'ayoyin da kafofin watsa labarai masu iko kamar China Daily Online suka mayar da hankali a kai sun ƙara faɗaɗa tasirin wannan shiri mai daɗi. An yaɗa ayyukan DFLZM na cika nauyin zamantakewa sosai, wanda ya ba da damar ƙarin mutane su shaida jajircewa da ɗumi na alamar mota ta ƙasa.
Nasarar da wannan shiri na "Soyayya don Jarrabawa" ya samu ta hanyar binciken da DFLZM ta yi na tsarin "Social-Enterprise Collaboration". Wannan tsarin ya rabu da hanyar gargajiya ta masu kera motoci suna gudanar da walwalar jama'a kawai. Ta hanyar yin aiki tare da kungiyoyin jin dadin jama'a na gida, yana magance bukatun masu jarrabawa, yana magance matsalolin da suka shafi ayyukan hawa jarrabawa na gargajiya kamar su iyawar sufuri da ba ta dace ba da kuma ka'idojin sabis marasa daidaito.
A cikin wannan tsarin kula da jin dadin jama'a, DFLZM ta rikide daga "mai samar da ababen hawa" zuwa "mai kula da jin dadin jama'a." Shiga cikin ayyukanta na kasa ba wai kawai ya inganta inganci da sahihancin kungiyoyin jin dadin jama'a ba, har ma ya ba da damar falsafar DFLZM da alhakin zamantakewa su hade sosai.
Zaɓen a matsayin shari'ar hulɗa da jama'a ta ƙasa ta shekara ta 2025, yana wakiltar amincewa da masana'antu ga ayyukan jin daɗin jama'a na DFLZM. DFLZM za ta ci gaba da ci gaba, tana isar da ɗumi ga alama ta hanyar ayyukan jin daɗin jama'a daban-daban da kuma sabbin samfura, tana ci gaba da ɗaukar nauyinta na zamantakewa a matsayin kamfanin kera motoci na ƙasa.
Lokacin Saƙo: Fabrairu-09-2026
